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Franchising is the opportunity for an individual to own his or her own business, even if he or she is inexperienced. During recent years, franchising, as a type of business operations, has been expanding rapidly and entering into new areas of application.

Franchising is a form of licensing by which the owner (the franchisor) of a product, service or method obtains distribution through affiliated dealers (the franchisees). The holder of the right is often given access to a geographical area.

The product, method or service being marketed is identified by a brand name, and the franchisor maintains control over the marketing methods employed, or assists the franchisee in the operation of the business.

In many cases, the operation resembles that of a large chain with trademarks, uniform symbols, equipment, storefronts and standardized services or products. The franchisor maintains uniform practices as outlined in the franchise agreement.

Franchising has the advantage, compared to other more traditional forms of business, of experiencing a high rate of success. It is a proven model of the transfer of know-how, risk sharing and co-investment. Companies show an increasing interest in this formula.

Advantages of owning a franchise

1. It is risk minimizing.
2. It minimizes the curve of the learning process.
3. It thoroughly researches the investment before any significant expenditure.
4. It leads to rapid growth.
5. It provides the chance of doing business under a well known brand.
6. It is a well developed system.
7. It allows speed growth as it expands into hundreds of units and the name become well known.

Future of Franchising:

The growth of franchising is inevitable, because of the inescapable logic of the underlying concept. Franchising clearly offers aspiring, new business owners the best possible chance of succeeding with the least risk. Within a decade or less, franchising will comprise over 50% of the retail economy, will employ millions of people, and will enable hundreds of thousands to realize the dream of successful business ownership. 40 franchises are operating now in the Egyptian Market.